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A recent email error is a reminder to check before hitting “send”—unless
you want to become an internet sensation.
The U.S. Embassy in Australia recently won over Twitter users’ attention
after it erroneously sent an invite for a “cat pajama-jam.” The email was
titled “meeting,” but instead of the actual meeting details, the invite
contained a block of lorem ipsum, an RSVP button and an image of a cat in
pajamas.
The photo is of a cat wearing a Cookie Monster pajama onesie holding a
plate of chocolate chip cookies. Mashable reported the photo belongs to
Jennifer Stewart, a
Melbourne woman who posts photos of her cats in fun onesies
on her Instagram account
@my_furry_babies.
Stewart originally published the photo on Instagram in July 2017, but it
has since made its rounds on the internet, showing up on sites including
Imgur, Pinterest and Reddit.
The BBC reported
that U.S. officials in Canberra, Australia, confirmed that the invite had
been sent to an “unknown number of recipients.”
[Report: Email best practices that will catapult your results]
The apology was as lighthearted as the erroneous invite.
U.S. mission to Australia spokesman Gavin Sundwall told the Australian
Associated Press that the email was a “training error” made by new staff
testing out the newsletter platform.“Sorry to disappoint those of you who were hoping to attend this ‘cat
pyjama-jam’ party, but such an event falls well outside our area of
expertise,” Sundwall said.
Sundwall promised that new procedures would be implemented to avoid a
similar mistake in the future.
The U.S. Embassy in New Zealand tweeted a response to the error:
We are actually LOLing here in NZ @USAembassyinOZ 🤣🤣🤣https://t.co/WziJ8TTiUh pic.twitter.com/26qWgMo5ll
— US Embassy NZ 🇺🇸🇳🇿 (@usembassynz) October 15, 2018
Other Twitter users, including reporters and politicians, found the image
to be—ahem—the cat’s pajamas. Many joined in with similar tweets
appreciating the mistake:
I’m a dog person, but I have no problem that my tax dollars are supporting this. https://t.co/a1aVAWyLrR
— Kent German (@KentGerman) October 15, 2018
Apparently the US embassy in Canberra accidentally invited people to a cat pyjama party. This has made my day. Surely they have to follow through and hold one now. 🐱🐱https://t.co/Q6pNJ591dw pic.twitter.com/LnB2TOy6RR
— Alex Beech (@AlexHBeech) October 15, 2018
100% would attend a cat pajama-jam https://t.co/x4QBRchdXR
— Janet Rice (@janet_rice) October 15, 2018
The world needs more meeting invites like this: https://t.co/yDYY8c1wsq
— Michael Bitzer (@BowTiePolitics) October 15, 2018
A little disappointed that it was canceled, but also @USAembassyinOZ … we never received an invite?! We may have to host! 😺🎉 pic.twitter.com/qshI4QvZoK
— Ambassador Brown 🇺🇸 (@USAmbNZ) October 15, 2018
Sounds like excellent public diplomacy to me. I would open all embassy emails if I knew there could be cat photos. https://t.co/qGg8cQeARA
— Mintaro Oba (@MintaroOba) October 15, 2018
Stewart also took advantage of the conversation online by responding to the
viral story with another picture of her cat, Joey:
Joeys upset that the cat pajama-jam won’t be happening HAHAHAHA 😂 @joshgnosis pic.twitter.com/BymLugbrYZ
— my_furry_babies (@My_furry_babies) October 15, 2018
Though it’s always a good idea to double-check your correspondences before
sending them out, this error carries another lesson for communicators: Cats
still win online.
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