U.S. Embassy wins Twitter users’ hearts with ‘cat pajama jam’ invite | Articles

U.S. Embassy wins Twitter users’ hearts with ‘cat pajama jam' invite | Articles


A recent email error is a reminder to check before hitting “send”—unless
you want to become an internet sensation.

The U.S. Embassy in Australia recently won over Twitter users’ attention
after it erroneously sent an invite for a “cat pajama-jam.” The email was
titled “meeting,” but instead of the actual meeting details, the invite
contained a block of lorem ipsum, an RSVP button and an image of a cat in


The photo is of a cat wearing a Cookie Monster pajama onesie holding a
plate of chocolate chip cookies. Mashable reported the photo belongs to
Jennifer Stewart, a
Melbourne woman who posts photos of her cats in fun onesies
on her Instagram account

Stewart originally published the photo on Instagram in July 2017, but it
has since made its rounds on the internet, showing up on sites including
Imgur, Pinterest and Reddit.


The BBC reported
that U.S. officials in Canberra, Australia, confirmed that the invite had
been sent to an “unknown number of recipients.”

[Report: Email best practices that will catapult your results]

The apology was as lighthearted as the erroneous invite.

The Hill

U.S. mission to Australia spokesman Gavin Sundwall told the Australian
Associated Press that the email was a “training error” made by new staff
testing out the newsletter platform.

“Sorry to disappoint those of you who were hoping to attend this ‘cat
pyjama-jam’ party, but such an event falls well outside our area of
expertise,” Sundwall said.

Sundwall promised that new procedures would be implemented to avoid a
similar mistake in the future.

The U.S. Embassy in New Zealand tweeted a response to the error:

Other Twitter users, including reporters and politicians, found the image
to be—ahem—the cat’s pajamas. Many joined in with similar tweets
appreciating the mistake:

Stewart also took advantage of the conversation online by responding to the
viral story with another picture of her cat, Joey:

Though it’s always a good idea to double-check your correspondences before
sending them out, this error carries another lesson for communicators: Cats
still win online.


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