Hamilton – the Tony, Grammy, Pulitzer Prize and Olivier-winning musical by Lin Manuel-Miranda – has appointed a number of agencies to implement a campaign for its Sydney production, which begins in March 2021.
Media agency Slingshot, creative agency Workshop Creative and PR agency Bridges PR won a competitive pitch for the musical, which tells the story of American Founding Father Alexander Hamilton.
Slingshot CEO Simon Rutherford said the chance to deliver the media strategy for the musical iconic for blending hip hop, jazz, R&B and Broadway is a privilege.
“We love working on musical theatre and there is no bigger show on the planet than Hamilton,” he said.
“To play a part in bringing it to Australian audiences is a privilege. We are very excited to be working on this production.”
The Australian engagement of the show is produced by Jeffrey Seller, Sander Jacobs, Jill Furman, The Public Theater and Michael Cassel Group, which appointed the agency roster.
The entertainment production group also appointed veteran theatre publicist Peter Bridges to provide PR strategy, alongside a Michael Cassel Group comms team led by Remy Chancerel. Bridges has previously worked with the Group on local productions such as Kinky Boots and Harry Potter and the Cursed Child.
Workshop, which will lead the creative strategy, added that it’s a dream account.
“Both theatre and creative marketing are our true passions so we are thrilled to be part of this team working on one of the most monumental productions to ever hit our shores,” co-owners Ash McKenzie and Jeff van de Zandt said.
Hamilton’s local home will be the Sydney Lyric Theatre, located within The Star.
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