August’s creative agency wrap:
The legal battle began after a former employee filed documents in the Federal Circuit Court of Australia claiming she was fired for lodging bullying and harassment claims against the ad agency’s Sydney managing director.
TBWA strongly denies the claims, and instead alleges the former planning director was let go due to serious misconduct.
The CEO and national managing director of Marcel said he has made the decision to leave the industry altogether.
Spiller said he would announce his next move in “due course” and was going to spend some time with his family.
The ‘Taste’s Like Australia’ campaign starred Australian icons including Pauline Hanson, The Big Prawn, Rebel Wilson and Ned Kelly.
The Publicis owned agency will now work with CX agency MercerBell and Blue449 on the account.
Mumbrella understands Melbourne-based advertising agency Fenton Stephens won the creative account from The Royals without a pitch.
The agency will now handle the advertising for BMW Group’s brands which includes BMW, Mini and Rolls-Royce.
August’s PR agency wrap:
Wood replaced Cara Mygind who exited the role after just four months.
The independent PR agency lured Thomson back to Australia from his previous role as Edelman Toronto’s deputy general manager.
Thorburn was previously Weber Shandwick’s head of digital and creative for three years.
Red Agency became Sydney Zoo’s PR agency of record and as a result will now handle the zoo’s influencer engagement, content development, issues management, media relations and grow its brand awareness.
Edelman also managed to win ride sharing service DiDi’s PR account.
August’s media agency wrap:
Group M’s Mindshare will now handle all of the media planning and buying for Mondelēz’s brands which includes Cadbury, Oreo, Pascall, Philadelphia and The Natural Confectionery Company.
In another win for Group M, Mediacom will now lead the media planning and buying for Mars brands including M&Ms, Snickers, Whiskas, Smackos, Masterfoods and Wrigley.
Mumbrella understands the account will be serviced by a bespoke agency created from resources across the group.
Preston’s promotion to the newly created role means he will no longer be the agency’s CEO when he starts his new role at the end of the year.
Prior to joining Ikon, Mennell was a partner of paid search and social at Mindshare Worldwide in London for a year.
Whitnall was promoted from her previous role as the agency’s head of digital in Sydney.
The media agency will handle PZ Cussons’ media planning and buying across Australia and New Zealand.
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