Daughter of PR queen Roxy Jacenko ‘could be worth $21million by the time she’s 18’

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Pixie Curtis, the six-year-old daughter of PR queen Roxy Jacenko, could be worth $21million by the time she turns 18 after department store Myer agreed to stock her accessories range, Pixies Bows.

The deal with the Australian retail giant could see the Instagram-famous youngster rake in $3million annually from 2023, according to retail experts.

Speaking to Daily Mail Australia on Tuesday, Roxy revealed she had big plans for the company – which offers a range of children’s bows priced between $12 and $25 – and even hopes to expand overseas. 

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EXCLUSIVE: Meet Australia's next mini mogul! Roxy Jacenko's six-year-old daughter Pixie Curtis (pictured) 'could be worth $21MILLION by the time she turns 18'

EXCLUSIVE: Meet Australia's next mini mogul! Roxy Jacenko's six-year-old daughter Pixie Curtis (pictured) 'could be worth $21MILLION by the time she turns 18'

EXCLUSIVE: Meet Australia’s next mini mogul! Roxy Jacenko’s six-year-old daughter Pixie Curtis (pictured) ‘could be worth $21MILLION by the time she turns 18’

‘We are focusing on building the Australian retail business with our partners Myer and [shopping website] Iconic,’ Roxy said.

When asked about the company’s five-year plan, the 38-year-old added: ‘The long-term aim is to make Pixies Bows a global kids’ accessories brand.’ 

Meanwhile, a retail expert told Daily Mail Australia this week that if Pixies Bows’ popularity continues to grow, the company is projected to have a $3million-per-year annual turnover by 2023, at which time Pixie will be 11.

If this prediction proves correct, Pixie could be worth a whopping $21million by the time she turns 18.

'The long term aim is to make Pixies Bows a global  brand': Speaking to Daily Mail Australia on Tuesday, Roxy (pictured) revealed she had big plans for the company - which offers a range of children's bows priced between $12 and $25 - and even hopes to expand overseas

'The long term aim is to make Pixies Bows a global  brand': Speaking to Daily Mail Australia on Tuesday, Roxy (pictured) revealed she had big plans for the company - which offers a range of children's bows priced between $12 and $25 - and even hopes to expand overseas

‘The long term aim is to make Pixies Bows a global brand’: Speaking to Daily Mail Australia on Tuesday, Roxy (pictured) revealed she had big plans for the company – which offers a range of children’s bows priced between $12 and $25 – and even hopes to expand overseas

Besides running Pixies Bows, Roxy is also the founder and CEO of Sweaty Betty PR and director of influencer agency The Ministry of Talent. 

Earlier this year, she launched Social Union, providing content marketing and social media creation for brands.

These businesses are believed to earn Roxy an estimated annual turnover of $13million. 

Wow! A retail expert told Daily Mail Australia that if Pixies Bows' popularity continues to grow, the company is projected to have a $3million-per-year annual turnover by 2023. If this prediction proves correct, Pixie could be worth $21million by the time  she turns 18

Wow! A retail expert told Daily Mail Australia that if Pixies Bows' popularity continues to grow, the company is projected to have a $3million-per-year annual turnover by 2023. If this prediction proves correct, Pixie could be worth $21million by the time  she turns 18

Wow! A retail expert told Daily Mail Australia that if Pixies Bows’ popularity continues to grow, the company is projected to have a $3million-per-year annual turnover by 2023. If this prediction proves correct, Pixie could be worth $21million by the time she turns 18

Despite her privileged upbringing, Roxy is determined that Pixie understands the value of hard work. 

‘She assists with barcoding and separating styles and colourways,’ Roxy said, revealing that her daughter is involved in the day-to-day running of Pixies Bows.

She added that both Pixie and her younger brother Hunter, four, ‘are involved [in the business] after school and on weekends.’

Instilling a strong work ethic in her children is very important to Roxy because she doesn’t want them growing up to believe ‘everything will be handed to them’.

'She assists with barcoding and separating styles and colourways': Millionaire Roxy, 38, is determined that Pixie understands the value of hard work despite her privileged upbringing, adding that she is involved in the day-to-day running of Pixies Bows

'She assists with barcoding and separating styles and colourways': Millionaire Roxy, 38, is determined that Pixie understands the value of hard work despite her privileged upbringing, adding that she is involved in the day-to-day running of Pixies Bows

‘She assists with barcoding and separating styles and colourways’: Millionaire Roxy, 38, is determined that Pixie understands the value of hard work despite her privileged upbringing, adding that she is involved in the day-to-day running of Pixies Bows

‘It was not for me and it will not be for them,’ added Roxy who, despite having wealthy parents herself, began her professional life working at McDonald’s as a teenager.

Meanwhile, Roxy explained she would be steering her daughter away from extravagant spending and instead encouraging her to seek out wise investments.

‘I will tell her to invest in property from a young age,’ she said.

'Invest in property from a young age': Despite Pixie's burgeoning bank account, Roxy explained she would be steering her daughter away from extravagant spending and instead encouraging her to seek out wise investments

'Invest in property from a young age': Despite Pixie's burgeoning bank account, Roxy explained she would be steering her daughter away from extravagant spending and instead encouraging her to seek out wise investments

‘Invest in property from a young age’: Despite Pixie’s burgeoning bank account, Roxy explained she would be steering her daughter away from extravagant spending and instead encouraging her to seek out wise investments



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